The Smoking Time Machine has been launched by Cumbria Partnership NHS Foundation Trust in its campaign around No Smoking Day on Wednesday 13th March. It has reached over 60,000 downloads. Forensic Artist, Auriole Prince says:
“We are really excited to be working with Cumbria partnership, this is the first time Smoking Time Machine has been used in a public health campaign and we think the app works brilliantly as a shock tactic to show people what will happen to their appearance if they carry on smoking.”
Smoking Time Machine, available to download for free on iTunes and Android aims to appeal to people’s vanity by showing how one will age with the effects of smoking – deeper wrinkles around the eyes and mouth, sagging jowls and a grey pallor to the skin. Users can also see themselves aged 10 and 20 years without the effects of smoking therefore giving them a positive outlook.
Mary Kiddy, Head of Childrens Services at Cumbria Partnership says We are targeting the campaign at young people because research has shown that 40% of regular smokers take up the habit before they are 16 and therefore its imperative we get the message across to youngsters about how dangerous smoking is before they experiment….Cumbria Partnership will also be hosting a webchat from Kendal College on No Smoking Day (13th March) and will be releasing a brand new smoking time machine app to help young people see what they will look like in years to come with the effects of smoking. This is to highlight the fact that smoking can age the skin by up to ten years.”