The Drinking Time Machine was a huge hit! We took it out on a Roadshow in Telford Town Centre (an big indoor shopping precinct) and as usual, we do not get many people dropping by to see what we are doing (as it is to do with alcohol). But when we got the laptop running and doing the time machine bit, people were getting interested apart from the shock and ooohs and aaahs at what the look would be in 10 years if drinking at a steady higher than usual unit level, we did manage to get to talk to people about responsible drinking.it was a brilliant tool to get people to come and talk to us, and to also get people to think about how alcohol can affect peoples appearances.
Irene Ferguson, Impact Alcohol and Addiction Services
Alcohol is the single biggest cause of death in young people aged 16-24, with 27% of male deaths and 15% of female deaths. Unfortunately as we all remember from our youths, we used to be immortal, but we cared desperately about how we looked. If DTM prevents a single young death then it will have been worthwhile, and it may indeed prevent tens or even hundreds in due course.
Nick Sheron, Clinical Hepatologist and Co-Founder of Alcohol Health Alliance
We needed to find a creative way to communicate the harmful effects of regularly consuming too much alcohol, and Auriole and the team at Change My Face turned out to be a fantastic partner. They were able to bring our campaign ideas to life, and create a simple, yet highly effective app that was downloaded over 480,000 times. We worked with the team to tailor and brand the app to our specification, and they worked to extremely tight deadlines but delivered on time. The resulting app has helped us deliver the most successful Scottish GovernmentAlcohol PR campaign to date that has been recognised by the CIPR and awarded Best Healthcare Campaign. The campaign also won Gold at the PRCA DARE Awards in Scotland (for Research & Results) and a Silver at the recent Marketing Society Scotland Star Awards in the PR category.
Morna MacLelland, Stripe Communications on behalf of the Scottish Government
The creation of the alcohol app enabled audiences to see what the impact of drinking too much might be which was a strong tactic appealing to the target audience and media alike. As a key part of our PR activity, it helpeddeliver a strong and engaging campaign with maximum effect.
Jill Walker, Scottish Government
By including the Drinking Time Machine technology on our website I strongly believe that we will strike a chord with young people by allowing them to see how their face would look in 10 years time if they were to regularly consume alcohol.
Debbie Pierson, Director AlcoHelp
Normally its something we tackle (drugs and alcohol) and we show pictures of the effects of liver and internal organs, but showing them a picture (of how they may look) is quite hard hitting, working with teenagers vanity is a huge thing, I think its really good because its about themand using technology like this is more beneficialI was very surprised at the reaction to their pictures, it was a great buzz in the classroom. We have a responsibility and we need to tackle the issue, along with the NHS and parents this has absolutely hit home today. (BBC Radio Glos)
Nikki Ball, Teacher at All Saints Academy
DTM embedded on Dry January website and free downloads for Alcohol Awareness Week the DTM was the second most visited application on the website.
Everything was delivered promptly and without hesitation or hassle. And the software is proving extremely popular with our visitors, with the exhibit in frequent use.
Dr. Sarah Gibb, Glasgow Science Centre