Change My Face software and apps when used as part of a campaign can raise the profile and increase traffic to websites.
DTM reached no. 1 in the Food and Drink section of the app store in July 2012.. Drinking Mirror reached no 15 overall in the app store and no.1 in Lifestyle. Smoking Time Machine reached no.7 in Health and Fitness
Drinking Mirror was downloaded over 100,000 times in the first 48hours of it’s release. It has since been downloaded over 550,000 times.
Cumbria NHS Partnership Smoking Campaign March 2013
Cumbria leased Smoking Time Machine in the build up to the March 13th No Smoking Day. The free downloads of STM reached over 60,000 for the months campaign. The amount of visitors to their smoking website increased dramatically with the STM app:
Month Visitors to website
Meet the Corkers Campaign Leeds NHS
DTM embedded on Meet the Corkers website for alcohol campaign November 2012
Drinking time machine how will you look in 10 years time?
In an effort to demonstrate that alcohol can cause damage you can see, the website also hosted a drinking time machine. This was to give people a chance to see how their drinking could have an effect on their looks as they grow older.Visitors to the site uploaded a photo of themselves to see how they could look in 10 years time based on the amount they drink. They could then share their photos with their friends and families on face book a good opportunity to reach a wider audience and generate discussion around effects of alcohol.
The Drinking Time Machine (DTM) was also available as a free app from 19 Nov 9 Dec – available from the App Store or Android Market.
During AAW there were2216 downloads of DTM during AAWand a total of
4069 downloads of DTM from 19thNov 9thDec.The free app download from mobile phones was available for this time period.