Rachel Metz writes…imagine if your doctor’s office was more like an Apple Store mashed up with a fancy gym: a modern white-and-wood aesthetic, replete with fancy gadgets and gleaming touch screens, for which you paid a monthly fee to visit as often as you wished.
Forward’s exam rooms are sleek and modern, with a large touch screen on one wall that doctors use to go over patients’ information.
Forward combines a variety of services—you can get help with your high cholesterol, a pap smear, and a vaccine for an upcoming overseas trip—with data gathered both at the office and, via wearable gadgets and Forward’s smartphone app, at home. The clinic has a built-in pharmacy; the first round of any drugs your Forward doctor prescribes is free. And blood tests that can be performed and quickly analyzed on site are included, too, as are any wearable gadgets the doc wants to send home with you. It does not accept health insurance.
Forward founder and CEO Adrian Aoun says the startup wants to change how patients approach going to the doctor. Most people just make an appointment when they’re sick or have a weird rash. But while you may see a doctor once or twice a year, “your body hasn’t stopped caring about its health in between,” he notes. It’s concierge medicine, Silicon Valley style, for $149 a month.
23 and Me DNA Testing
23 and Me provides DNA kits, a simple mouth swab allows you to unlock pre-determined information from your own DNA and find out how your genetics relate to things like abnormal blood clotting, cystic fibrosis or response to certain medications. Those who buy the kit can also see if their body metabolises caffeine quickly or if you’re likely lactose intolerant. 23andMe in the UK believe the more you know about your DNA, the more you know about yourself.