The woman behind a Cheltenham-based tech company, which makes software allowing people to visualise themselves as they age, has won a Best Businesswoman Award.
Changemyface makes software for education, science, health, pensions and HR. Its apps have been no.1 in 16 countries, achieving more than one million downloads across a global audience. Its software can reveal the effects on the human face of lifestyle choices such as drinking, smoking, tanning, diet, stress and pollution.
Businesswoman Auriole Prince, founder of Change My Face, won Best Woman in STEM in the Best Business Women Awards competition which seeks to find the best female business talent from across the UK.
Change My Face provides face changing technology as a B2B SaaS (software as a service) enterprise for the health, finance and beauty industries.
Auriole said: This award is especially meaningful to me, as my background is not in science and maths, but in art. During my career as a forensic artist for Missing People, I trained with the Medical Artists’ Association of GB and the FBI Training Academy in Quantico.
“Art and science became inextricably linked and grew into Change My Face, a technology company which is now creating AI and machine learning models using an amazing team of developers to create a way to visualise your future self with the effects of lifestyle. Our clients include far reaching global companies in the corporate wellness sector and health insurance encouraging employees to stay healthy and happy to organisations in the finance industry who are encouraging people to save for the future.
“Seeing oneself in the future can have an incredible impact sparking behavioural change. We are also excited to have built software for interactive exhibits at Science museums in the US and Scotland and currently at We The Curious science and education centre in Bristol.”
Changemyface launched in 2012. Some of its early projects were for TV lifestyle programmes such as Embarrassing Bodies. Auriole began pulling together a teach of software developers, some of whom are based in Uruguay. The first major project was for the Scottish Government – The Drinking Mirror app was launched 7th January 2013 and has amassed more than 500,000 downloads in the Scottish Government ‘Drop a Glass Size’ campaign, to encourage women to drink a little less.
The judges said, “This was a very inspiring entry with great supporting evidence – the app is impressive with companies able to bespoke this to use as part of their marketing and the client list impressive. The technology takes you into the future and this business will continue to go far.”
Debbie Gilbert, the Best Business Women Awards organiser, said: “These awards received many entries despite the pandemic, which is a testament to the tenacity of female entrepreneurs. This is a tough competition judged by business experts. To win is a major achievement.”