Tech: The Future of Personalised Health Care
March 1, 2017Change My Face is now working more with start ups who are accessing our age progression software to flag up warning signs about health and for users of […]
Here's a few examples
Case Study: Drinking Time Machine
Client: Scottish Government
Working in collaboration with Stripe Communications - DTM app was available for free downloads in the Drop a Drink Size Campaign - February 2012
Total 20,000 downloads for 1 month campaign
Morna McLelland, Stripe Communications : "The DTM app and CGI images we used across all media were key tactics in reinvigorating the campaign - then in its third year. We were able to work closely with the CMF team, Auriole in particular, across some tight deadlines to create end products that were specific to our campaign, and that delivered real cut though."
Jill Walker, Team Leader Health Marketing, Scottish Government: "The creation of the alcohol app enabled audiences to see what the impact of drinking too much might be which was a strong tactic appealing to the target audience and media alike. As a key part of our PR activity, it helped deliver a strong and engaging campaign with maximum effect."
Case Study: Drinking Mirror
Client: Scottish Government
The Drinking Mirror app was launched 7th January 2013 and has amassed more than 500,000 downloads in the Scottish Government 'Drop a Glass Size' campaign.
{Publicity}
ITV West Mids News, CNN News, NBC News, Sky News, BBC News, The Sun, The Daily Mail, Marie Claire, Glos Echo, BBC Radio Glos, BBC TV, Staffs Burton Mail, ITV's This Morning, countless blogs, regional radio and newspapers.
{App Store}
DTM reached no. 1 in the Food and Drink section of the app store in July 2012. Drinking Mirror reached no 15 overall in the app store and no.1 in Lifestyle.
"We needed to find a creative way to communicate the harmful effects of regularly consuming too much alcohol, and Auriole and the team at Change My Face turned out to be a fantastic partner. They were able to bring our campaign ideas to life, and create a simple, yet highly effective app that was downloaded over 480,000 times. We worked with the team to tailor and brand the app to our specification, and they worked to extremely tight deadlines but delivered on time. The resulting app has helped us deliver the most successful Scottish Government Alcohol PR campaign to date that has been recognised by the CIPR and awarded Best Healthcare Campaign. The campaign also won Gold at the PRCA DARE Awards in Scotland (for Research & Results) and a silver at the recent Marketing Society Scotland Star Awards in the PR category."
Case Study: Drinking Time Machine
Client: Staffordshire Police
"The Drinking Time Machine targets the younger age group to try to make them think differently about alcohol and the long-term effects of drinking excessively." Sam Ferguson, Head of Communications, Staffordshire Police
Case Study: Smoking Time Machine
Client: British Heart Foundation - No Smoking Day 2014
Cumbria NHS Partnership - Smoking Campaign March 2013
Dorset NHS - Smoking Campaign 2013
Cumbria leased Smoking Time Machine in the build up to the March 13th No Smoking Day. The free downloads of STM reached over 60,000 for the month's campaign. The amount of visitors to their smoking website increased dramatically with the STM app:
January overall visitors.............192
February overall visitors.............217
March overall visitors.............32320
{App Store}
Smoking Time Machine reached no.7 in Health and Fitness.
Case Study: Fume Face
Client: Toyota Lexus
Fumeface was created for the marketing department of Toyota and Lexus Fleet Services to encourage the use of cleaner vehicles. The app is the first of its kind to show that living in a polluted 'diesel' environment can have an effect on how fast you age.
Case Study: 10 Year Time Machine
Client: Glasgow Science Centre
Drinking and Smoking were incorporated into this interactive exhibit called 'The 10 Year Time Machine' for Bodyworks exhibition at GSC launched January 2012.
Users could take a photo, choose smoking or drinking and see themselves in 10 years' time.
Dr. Sarah Gibb, "Everything was delivered promptly and without hesitation or hassle. And the software is proving extremely popular with our visitors, with the exhibit in frequent use."
Case Study: Drinking Time Machine with School Children
Client: All Saints Academy - evaluation with school children using Drinking Time Machine featured on BBC Radio Glos
Nikki Ball, Teacher in health and social care and Faye Hatcher (BBC Radio)
Student's comments: It was awful... I looked rough and horrible, I didn't want to look at it, I put on weight and had flushed cheeks...
Nikki Ball: Normally it's something we tackle (drugs and alcohol) and we show pictures of the effects of liver and internal organs, but showing them a picture (of how they may look) is quite hard hitting, working with teenagers - vanity is a huge thing, I think it's really good because it's about them... and using technology like this is more beneficial... I was very surprised at the reaction to their pictures, it was a great buzz in the classroom. We have a responsibility and we need to tackle the issue, along with the NHS and parents - this has absolutely hit home today. (BBC Radio Glos)
68% of boys and girls at All Saints' Academy Comprehensive said DTM would make them think twice about binge drinking in the future.