Case Study: Drinking Time Machine

Client: Scottish Government

Working in collaboration with Stripe Communications - DTM app was available for free downloads in the Drop a Drink Size Campaign - February 2012

Total 20,000 downloads for 1 month campaign

Morna McLelland, Stripe Communications : "The DTM app and CGI images we used across all media were key tactics in reinvigorating the campaign - then in its third year. We were able to work closely with the CMF team, Auriole in particular, across some tight deadlines to create end products that were specific to our campaign, and that delivered real cut though."

Jill Walker, Team Leader Health Marketing, Scottish Government: "The creation of the alcohol app enabled audiences to see what the impact of drinking too much might be which was a strong tactic appealing to the target audience and media alike. As a key part of our PR activity, it helped deliver a strong and engaging campaign with maximum effect."

Case Study: Drinking Mirror

Client: Scottish Government

The Drinking Mirror app was launched 7th January 2013 and has amassed more than 500,000 downloads in the Scottish Government 'Drop a Glass Size' campaign.

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ITV West Mids News, CNN News, NBC News, Sky News, BBC News, The Sun, The Daily Mail, Marie Claire, Glos Echo, BBC Radio Glos, BBC TV, Staffs Burton Mail, ITV's This Morning, countless blogs, regional radio and newspapers.

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DTM reached no. 1 in the Food and Drink section of the app store in July 2012. Drinking Mirror reached no 15 overall in the app store and no.1 in Lifestyle. "We needed to find a creative way to communicate the harmful effects of regularly consuming too much alcohol, and Auriole and the team at Change My Face turned out to be a fantastic partner.  They were able to bring our campaign ideas to life, and create a simple, yet highly effective app that was downloaded over 480,000 times. We worked with the team to tailor and brand the app to our specification, and they worked to extremely tight deadlines but delivered on time. The resulting app has helped us deliver the most successful Scottish Government Alcohol PR campaign to date that has been recognised by the CIPR and awarded Best Healthcare Campaign. The campaign also won Gold at the PRCA DARE Awards in Scotland (for Research & Results) and a silver at the recent Marketing Society Scotland Star Awards in the PR category."

Case Study: Drinking Time Machine

Client: Staffordshire Police

"The Drinking Time Machine targets the younger age group to try to make them think differently about alcohol and the long-term effects of drinking excessively." Sam Ferguson, Head of Communications, Staffordshire Police

Case Study: Smoking Time Machine

Client: British Heart Foundation - No Smoking Day 2014
Cumbria NHS Partnership - Smoking Campaign March 2013
Dorset NHS - Smoking Campaign 2013

Cumbria leased Smoking Time Machine in the build up to the March 13th No Smoking Day. The free downloads of STM reached over 60,000 for the month's campaign. The amount of visitors to their smoking website increased dramatically with the STM app:

January overall visitors.............192
February overall visitors.............217
March overall visitors.............32320

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Smoking Time Machine reached no.7 in Health and Fitness.

Case Study: Fume Face

Client: Toyota Lexus

Fumeface was created for the marketing department of Toyota and Lexus Fleet Services to encourage the use of cleaner vehicles. The app is the first of its kind to show that living in a polluted 'diesel' environment can have an effect on how fast you age.

Case Study: 10 Year Time Machine

Client: Glasgow Science Centre

Drinking and Smoking were incorporated into this interactive exhibit called 'The 10 Year Time Machine' for Bodyworks exhibition at GSC launched January 2012.

Users could take a photo, choose smoking or drinking and see themselves in 10 years' time.

Dr. Sarah Gibb, "Everything was delivered promptly and without hesitation or hassle. And the software is proving extremely popular with our visitors, with the exhibit in frequent use."

Case Study: Drinking Time Machine with School Children

Client: All Saints Academy - evaluation with school children using Drinking Time Machine featured on BBC Radio Glos

Nikki Ball, Teacher in health and social care and Faye Hatcher (BBC Radio)

Student's comments: It was awful... I looked rough and horrible, I didn't want to look at it, I put on weight and had flushed cheeks...

Nikki Ball: Normally it's something we tackle (drugs and alcohol) and we show pictures of the effects of liver and internal organs, but showing them a picture (of how they may look) is quite hard hitting, working with teenagers - vanity is a huge thing, I think it's really good because it's about them... and using technology like this is more beneficial... I was very surprised at the reaction to their pictures, it was a great buzz in the classroom. We have a responsibility and we need to tackle the issue, along with the NHS and parents - this has absolutely hit home today. (BBC Radio Glos)

68% of boys and girls at All Saints' Academy Comprehensive said DTM would make them think twice about binge drinking in the future.

Beauty: Lack of Sleep

Client: This Works

We developed a web app to show some of the effects lack of sleep can have on the skin for the skincare brand This Works.

This engaging tool sits neatly within their site and illustrates comparison images to customers whilst drawing them to specific products.

Finance: Pensions

Financial Fortune Teller: Visa

Research has shown that people who visualise their future selves, are likely to save more into their pension….

We created an app for Visa which includes a pension calculator and a fortune telling ageing tool so that people can see how well or badly you may age according to how much you save over your lifetime.

You can see yourself at retirement age, looking worse or better depending on how much you save OR see yourself at the age you will have to retire depending on how much you’re saving.

Finance and Health: AON Age Simulator

Web app on iPads using web API

Client : AON - A global professional services firm providing a broad range of risk, retirement and health solutions

We were asked by AON to produce a web app that could be used at on iPads at conferences and exhibitions to draw delegates to their stand.

The AON Age Simulator, shows how your lifestyle and wealth can have an impact on the ageing process. Use three sliders to estimate your health and wealth then see how you will look in years to come.

Customer data is collected for future use and the app uses Change My Face API.

Finance: Scottish Widows Interactive

A highly successful web app that can be used on iPads and a large touchscreen monitor that is used at events, in offices and stations to create awareness of Scottish Widows products through an engaging ‘Age Me’ game that grabs the attention of passers by. Further information is emailed to the customer, so the experience continues long after they have used the interactive.

"Just wanted to say a big thanks to everyone involved in getting the ageing game to where it is today – the bus version went down very well today with a lot of positive feedback about it. Overall it seemed to stand up well in terms of usage mobile signal, the printer and server set up etc. I know a lot of work went on behind the scenes to find a solution to make it work, so thank you!"

"Some of the reactions have been fantastic – people have been genuinely entertained/ horrified/ shocked at the outcomes of the game and a number of people have commented on the realism!"

Scott Fraser, Union Agency & Scottish Widows

Health & Wellness

Change My Face is proud to have been involved in the UK Government’s campaign to encourage healthier lifestyles, ageing 10 children according to obesity statistics as well as countless other media projects to show lifestyle changes to the body.

Health & Wellness: Putting the Fit into Benefits

Client: Connexion Asia, a medtech startup based in Hong Kong

A complete web solution connecting all lifestyle options with a health and wellness questionnaire - encouraging employees to be healthier and therefore take less time off work. Putting the Fit into Benefits